It started at home.
As parents, Rickard and Aleksandr wanted a snack they would be happy to eat and share with their families. The store shelves offered plenty of convenience, but they were looking for something more straightforward: real ingredients, meaningful food and a label they could understand without a second look.
That search became the reason to make their own. From the beginning, the goal was to create something useful in real life, not just something that sounded good on a package.